The global FMCG sector continues to evolve rapidly as retailers and distributors search for reliable suppliers capable of delivering diverse product ranges, efficient logistics and competitive pricing. Companies operating in this market must respond quickly to changing consumer trends, international demand and increasingly complex supply chains.

The FMCG market continues to expand, and sweets remain one of the fastest-moving product categories.

Innovation grants remain a critical source of non-dilutive capital for businesses investing in R&D and commercialisation. However, 2026 marks a clear inflection point. The volume of available funding remains significant, but the rules of engagement have changed. For CFOs and innovation leaders, success now depends less on opportunity spotting and more on strategic positioning, financial discipline, and execution quality.